Techniche to support TXB in mission to deliver first-class customer service, by automating maintenance processes, optimizing assets, and driving efficiencies

(February 2025) Techniche is pleased to announce that Urgent, its asset and maintenance management software, has been chosen by US convenience retailer TXB, or Texas Born, to optimize assets and automate maintenance processes across the business.

TXB currently operates 54 restaurant-style convenience stores across Texas and Oklahoma. The TXB brand is synonymous with excellent customer service, a reputation for high-quality fresh food offerings, and a community-focused environment.

TXB recognized that a new software platform would drive further efficiencies within the business, adding value by bringing the management and maintenance of its convenience store assets and IT related issues into one platform. The team at TXB was also impressed with how Urgent could be configured without a lengthy implementation, to meet TXB’s requirements, to create a single point of reference.

“When an asset goes down, whether that’s a coffee machine, a cooler, or a network router, it’s critical to get that asset up and running again within the shortest possible timeframe,” says Rodney Brent, Senior Director of Facilities at TXB. “Our maintenance team includes both in-house technicians and external contractors, and our requirement was for a system that would align all our maintenance efforts on a single platform. Urgent has the flexibility to bring the needs of our business into one application.”

“Techniche has many years’ experience working with fuel and convenience retailers around the world, and we’re thrilled to now be working with TXB, a brand recognized for its strong values and retail innovation, at this stage in the company’s exciting journey,” says John Nesbit, Techniche Head of Sales for the Americas. “We look forward to supporting TXB in its drive to improve the uptime of its assets by automating maintenance processes, enabling TXB to build customer loyalty and revenue.”

About TXB

Headquartered in Spicewood, Texas, TXB is a family of customer service-oriented convenience stores and food markets that emphasize the Texas roots and values the brand was built upon. With more than 50 locations throughout Texas and Oklahoma, TXB is famous for its fresh-made, restaurant- quality food items prepared on-site. TXB’s new slogan, “Cluck Yeah!” is used to describe the company’s freshly battered, jumbo chicken tenders. Serving more than 4,000 items, including cold fountain drinks sweetened with sugar cane and a line of private-label products including jerky, water, coffee and more.

With its motto, “Leave ‘Em Better,” TXB continually looks for ways to give its guests the highest quality of service and products, raising the bar for c-store standards; this is why TXB won CStore News’ Prepared Food Innovator of the Year for the second time and TXB’s CEO, Kevin Smartt, was
named Convenience Store News’ Retailer Executive of the Year.

Please visit www.txbstores.com for more information.

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